WOO PERFORMANCE
Insights, Guides, and Success Stories for High-Performance WooCommerce
Learn How to Boost Performance, Scale with Confidence, and Master Modern eCommerce
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ecommerce UX, WooCommerce, WordPress
Owners Are Blind To Their Own Stores: The Three Findings In Almost Every WooCommerce Audit
In June 2025 we delivered an audit on Austin Natural Mattress. By December the site was slower than the day we handed over the report. Largest Contentful Paint had gone from 16.5 seconds to 18.6. Layout shift had gone from zero to 0.464. SemRush site health had dropped from 90 to 74. The report wasn’t […]
Why AI Will Eventually Break Your WooCommerce Store
A few weeks ago, Claude deleted a critical database table on a client’s live site. Nobody told it to. We were the ones running the migration, and it decided, on its own, that dropping that table was the right move. Here’s how that ended: nothing happened. We’d taken a backup minutes before we started, caught […]
ecommerce UX, Mobile UX, Performance, WooCommerce
The WooCommerce mobile conversion mistake every store owner makes
Your customers shop on their phones. You check your store on a desktop. The data says that’s the most expensive habit you have. A note before we start This post covers the mobile conversion gap on WooCommerce: why mobile pulls most of the traffic and the smaller share of sales, how six recent store rebuilds […]
Case Study, Performance, WooCommerce
Austin Natural Mattress: revenue up 62% and conversion up 45% – after a recent rebuild made the site worse
Revenue +62% · Conversion +45% · AOV +21% · Mobile PageSpeed 28 → 97 · SemRush site health 74 → 91 (and climbing) · Delivered May 6, 2026 60 days after launch vs the 60 days before When Shane of Austin Natural Mattress first paid us for an audit in June 2025, he’d been running […]
Case Study, ecommerce UX, Performance, WooCommerce
Metta Hemp: AOV +28.3% While Colorado Banned Half the Catalogue
When Nick Vondra first reached out about mettahemp.com, the conversation was about conversion. The store had been stuck at the same monthly revenue for twelve months. Nick wanted to grow it by 50%. The day before our solution call, Colorado’s Department of Health banned about half of Metta Hemp’s product range – roughly a third […]
Should You Move from WooCommerce to Shopify? Run This Diagnostic First
Three clients almost moved to Shopify last quarter. Here’s why two of them couldn’t. Three of our clients asked about moving to Shopify in the last quarter. Two of them couldn’t have switched on terms that made economic sense – their product categories sit on Shopify’s restricted list, and Shopify Payments would have refused to […]
Where 20% of WooCommerce revenue goes to die?
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